About Love Alfalfa…

Hey, I’m Elle — the heart behind Love Alfalfa Florals.

My flower story began over a decade ago, down a little Melbourne laneway that led to the tiniest (and dreamiest) flower shop in the CBD. I was instantly hooked — by the scent, the rhythm, the creativity — and how flowers could shift the energy of a space in the most magical way.

Since then, I’ve had the joy of working with some incredible clients, couples and creative teams, bringing to life florals that are bold, intentional, and full of feeling.

At Love Alfalfa, we create bespoke floral designs for weddings, events, and brand activations — always guided by seasonal blooms, your style vision, and what the moment calls for. No cookie-cutter arrangements here. Just flowers that feel like you.

Whether you’re planning a long-table dinner, an epic party, or the wedding of the year, we’re here to flower the hell out of it.